shimmer
The official brand assets. Logos, colors, typography, and usage guidelines. A sovereign chief-of-staff that owns your context and comes to you.
The mark
A four-ribbon S-form rendered with a refractive prism gradient. Overlapping shapes blend rather than stack — light passes through the membrane. Match the file's theme to the surface's theme. Loader carries a concentric heat-wave aura in octarine ("the color of magic").
Lockups
Two approved lockups. Primary (horizontal) for landings, headers, social. Stacked (vertical) for app splash, mobile, and square contexts. The mark and wordmark can also stand alone.
Colors
The iris colors are overlay vocabulary, not fill vocabulary — gradient stops, glow nodes, interaction accents. Never the dominant fill of a surface. Surfaces are governed by void, surface, and text colors.
Typography
Display in PP Hatton (Pangram Pangram) — serif, weighted, deliberate. Body in Suisse Intl (Swiss Typefaces) — neutral, unhurried. Mono in Suisse Intl Mono for data, IDs, timestamps. Discipline: no weight above 500 outside display/heading contexts.
Guidelines
Full rules in BRAND-GUIDELINES.md. The short version:
- · Use mark + wordmark side-by-side at hero scales (primary lockup).
- · Match the file's theme to the surface's theme.
- · Use mono variants for single-color print, embroidery, and ≤ 24px favicons.
- · Maintain 20% clear space around the mark on all sides.
- · Use the loader for genuine waiting states only.
- · Don't change the colors of the mark — the iris gradient is locked.
- · Don't add a stroke, outline, or drop shadow to the mark.
- · Don't rotate, skew, or crop the mark.
- · Don't place the mark on photography. Use a clean ground.
- · Don't use the glass variant as a default. It's an accent.
- · Don't mix chromatic mark with mono wordmark in a single lockup.
All assets
Direct downloads of every file. Source repo: hebbianloop/shimmer · brand-kit/.
